Back-to-School Season Spurs Sales of Special Needs Tool~Press Release

FOR IMMEDIATE RELEASE

Halifax, Nova Scotia, Sept. 8, 2010 – PIDA IMP Ltd., designers of a unique sensory tool for children, is forging ahead with the increased demand for its innovative line of wearable, chewable Kid Companions fidgets.

“We’re really delighted with the momentum we have just now,” said Pierrette d’Entremont, product designer and principal owner of PIDA. “The positive product reviews, media interviews, and inquiries from all over the world have been fabulous. Then there’s the heartfelt positive response from parents and health professionals – that’s been overwhelming.”

Kid Companions is a chewable and wearable therapy accessory that is safe, stylish and effective. The chewelry is recommended by occupational therapists and parents, especially for special needs children. The Kid Companions product is ideal for children with Sensory Processing Disorder (SPD) and Autism Spectrum Disorder (ASD) oral motor issues, and for youth affected by Attention Deficit Disorder (ADD/ADHD) who need to fidget in order to focus on tasks.

Expanding the product line this fall are cool black hearts and blue circles. In response to parents’ feedback are organic cotton safety lanyards that are durable and colorful. Items can be personalized with identification and medical information. For youth to teens, it is becoming an ideal alternative to less discreet fidget toys and chewys.

Recently, PIDA has been garnering attention and approval from distribution companies specializing in products for helping people with special needs. The company recently signed a multi-year distribution contract with DynaVox Mayer-Johnson, the world's leading provider of communication and education products for people with significant speech, language and learning disabilities. Headquartered in Pittsburgh, DynaVox will sell Kid Companions through its online store and product catalog.

“Their catalog came out in early August and features every item our company sells,” said Lorna d’Entremont, co-owner of PIDA. “That level of endorsement is a great boost, especially at this time of year, when moms, dads and other caregivers are looking for ways to help their children thrive in the school year.”

The Kid Companions innovation was designed to North American safety standards. All components are safe, non-toxic and sourced in North America. A CPSIA (Consumer Product Safety Improvement Act) 3rd party testing certificate is sent with each order and is available on the company's website.

Contact: Pierrette d'Entremont 

Company: Pida IMP Ltd

Email: pierrette@chewelry.ca

Phone: +1 902.762.0186

Website: www.chewelry.ca